How to Get Cited in Perplexity and ChatGPT Search

Perplexity and ChatGPT Search are where many users go when they want answers, not just links. Getting cited there means your brand shows up when people ask questions in your category—and often drives high-intent traffic. Here’s how to get cited in Perplexity and ChatGPT Search.

Both platforms pull from the open web and from their own indexing. To get cited, you need content that clearly answers the questions people ask, in a form that’s easy for models to parse and attribute. That means clear headlines, structured content, and how to track share of model so you know when you’re winning.

Focus on the prompts that matter for your business—use the Golden Prompt Generator to find them. Then create or refine pages that directly answer those prompts. Best schema markup for AI search engine citations and clean, factual content increase the chance you get cited.

• Answer the right questions clearly Identify the questions and phrases your audience uses in Perplexity and ChatGPT (e.g. “best X for Y,” “how to choose X”). Create content that answers those questions with clear, factual, well-structured information. Models are more likely to cite sources that directly address the query.
• Make your content easy to parse and attribute Use clear headings, schema (Organization, Article), and consistent branding so models can attribute recommendations to you. Avoid thin or vague content; depth and clarity help. That also supports [how to optimize brand sentiment in AI search results](/resources/how-to-optimize-brand-sentiment-in-ai-search-results)—when you’re clear and accurate, sentiment tends to stay positive.
• Track citations and share of voice Run key prompts regularly and see when you’re cited vs. competitors. Use that data to double down on what works and fix what doesn’t. Tools that combine citation tracking with [how to track website traffic from AI search engines](/resources/how-to-track-website-traffic-from-ai-search-engines) give you the full picture.

There’s no single “algorithm” for Perplexity or ChatGPT—but the pattern is consistent: answer the right questions, make your site easy to understand, and track your visibility so you can improve. The 2026 AI Visibility Report has benchmarks and trends to compare against.

If you’re a startup or local business, focus on a core set of prompts and nail those first. Expand as you see results.

Getting Cited in Perplexity and ChatGPT

First, list the prompts you want to win (Golden Prompt Generator or manual research). Second, audit your content: do you have pages that clearly answer those prompts? If not, create or update. Third, add or improve schema and structure. Fourth, monitor citations and share of model over time.

Iterate based on data. If you’re cited for some prompts but not others, improve content for the gaps. Clutch Click AI helps you track citations and traffic from Perplexity and ChatGPT. Start a free trial.

So: to get cited in Perplexity and ChatGPT Search, focus on the right prompts, clear content, and schema—then track citations and traffic.

If you want one platform to track citations and traffic from answer engines, Clutch Click AI is built for that. Start a free trial.