How to Track Competitor Rankings in AI Search Results

Knowing how you show up in AI search isn’t enough—you need to know how your competitors show up too. Tracking competitor rankings in AI search results lets you see who’s winning which prompts, where you’re ahead, and where you’re missing. Here’s how to do it.

AI search “rankings” aren’t a single list like Google. Each model can surface different brands for the same query, and answers change over time. What you want is a consistent way to measure share of voice: for a set of prompts that matter to your category, how often does your brand get cited versus Competitor A, B, and C?

That requires running the same prompts regularly, recording which brands appear, and aggregating over time. You can do it manually (tedious) or use a platform that measures AI generated website traffic and competitor visibility in one place—so you see both who’s being cited and how much traffic that drives.

• Define a prompt set and competitor set Choose 10–30 prompts that represent how your audience searches (e.g. “best [category] for [use case]”). Add your brand and 3–5 competitors. Run these prompts periodically (weekly or monthly) across ChatGPT, Perplexity, Claude, and optionally Google AI Overviews. Record who appears and in what position or context.
• Calculate share of voice and trends Turn raw “who showed up” data into share of voice: what percentage of mentions go to you vs. each competitor? Track this over time to see who’s gaining and who’s losing. Tools that automate this give you an [ai traffic analytics dashboard comparison](/resources/ai-traffic-analytics-dashboard-comparison) so you can benchmark your tool choice too.
• Act on gaps and opportunities When you see a competitor winning prompts you care about, dig into why—content, positioning, or backlinks. Then create or update content to compete. The [Golden Prompt Generator](/golden-prompt-generator) helps you find the prompts that matter most for your site so you can prioritize what to track and optimize.

Competitor tracking in AI search works best when it’s ongoing. One snapshot isn’t enough; you need trends. Set a cadence (e.g. monthly), stick to it, and tie changes to your marketing and product moves.

If you’re an AI search analytics platform for startups user, competitor rankings are often included. If you’re building in-house, start with a small prompt set and a few competitors, then expand.

Implementing Competitor Tracking in AI Search

First, list the prompts that matter for your business—use search trends, sales conversations, and tools like the Golden Prompt Generator to narrow the list. Second, add your key competitors. Third, run the prompts at a set frequency and log results. Fourth, aggregate into share of voice and trend charts.

Over time you’ll see which competitors dominate which prompts and where you have white space. Use that to guide content and positioning. If a competitor is winning on “best X for Y,” create content that clearly answers that and submit or optimize so AI models can cite you.

So: to track competitor rankings in AI search results, define prompts and competitors, run them regularly, and measure share of voice over time. Use the data to find gaps and double down where you can win.

Platforms like Clutch Click AI automate competitor tracking and tie it to your own visibility and traffic. Start a free trial to see how you stack up.